Whitehall Small Businesses - Give These Marketing Strategies a Try!

The new year is the perfect time for beginnings and setting goals. It also makes for good marketing campaigns and changes to your business. There are so many things you can do to provide value for customers and potential customers. If you don't use this time to try something new, you're leaving money on the table.

This article contains some excellent business tactics to try for the new year. However, they may not all fit your business. When reviewing this list, keep your target audience in mind and ask yourself, will this provide value for them?

If you don't have a target audience defined, that should be your first step. After all, if you don't know who you're talking to, how do you know if you're providing value to them?

Marketing and Promotional Ideas: The new year is a time for resolutions. Play off that and run campaigns that are either in support of people's common New Years resolutions or having a little fun with them. For instance, a donut shop can play around with the common resolution of losing weight: "We'll be here when you're done with this New Year's resolution thing" or "We're hard at work creating a calorie-free donut. Sign up for our newsletter to find out when it's coming out." If you're taking a jab at resolutions, make your campaigns funny. People might just share them.

Additional marketing ideas include:

• Run a sale on items or services that tie into popular New Year's resolutions.

• Design a New Year's social media contests like "Share your 'New You' pics to win."

• Share your expertise in areas involving common New Year's resolutions.