Jefferson County Preventionist: Red Ribbon Week's Grassroot Beginnings

The origin of the Red Ribbon Campaign traces back to 1985, following the tragic murder of Drug Enforcement Agent Enrique "Kiki" Camarena. This initiative, begun by NFP (National Family Partnership), symbolizes a commitment to raising awareness

Enrique "Kiki" Camarena was a Drug Enforcement Administration Agent who was tortured and killed in Mexico in 1985. In honor of Kiki's memory and his battle against illegal drugs, friends and neighbors began to wear red badges of satin.

. Parents then began to form coalitions using Camarena as their model while embracing his belief that one person can mak...